ORNL FCU

ORNL Federal Credit Union came to Bayshore Solutions with the need for a full website relaunch.

As the Lead Content Strategist, I created seven distinct Buyer Personas based on multiple stakeholder and customer interviews. I worked with the key stakeholders to flesh out website goals, brand voice, copy direction, and more.

From there, I strategized the website sitemap and created website content outlines that directed the flow of content for all web pages and helped shape UX design.

Once wireframes were completed, I wrote website copy. Below is a quick tour of the website and a full-size screenshot of the homepage. To view the live website, click here.

DiscoveryIT Group

DiscoveryIT Group is a technology staffing company that went to Bayshore Solutions with the need for a website revamp. In my role as Content Strategist, I interviewed three key stakeholders to understand website goals, brand voice and tone, differentiators, and more. Without a copy or style guide to work from, these meetings were critical to nail down copy for the entire website. Below is a quick tour of the website and screenshots. To view the live website, click here.