Healthcare Work Samples for Cato
Thank you for your consideration as a Freelance Content Specialist for your team! As a seasoned content marketer with experience writing for healthcare and life sciences brands like K Health, Thermo Fisher, IBM’s Watson Health, Legacy, and Scheduling Institute, I believe I would hit the ground running on your team.
Additionally, with my experience in working with startups launching new marketing teams and writing for industries with heavy regulation concerns (data privacy software and AI security software), I know how to distill complex information into a compelling brand narrative that is woven through every piece of content.
Healthcare long-form samples
Sample A: SEO Content for Legacy
- Project: Write SEO-driven and research-backed content for Legacy’s blog and resource library to increase website traffic and brand presence.
- Outcome: Produced top-ranking articles that earned the number one spot on Google SERP and featured snippets. Years later, many still rank on the first page for their target keywords, including the samples linked below.
- Click on the tiles to view the live articles.




Sample B: Miscellaneous Long-Form Content
Additional samples of long-form content for healthcare clients including Citrus Spine Institute and K Health. Click on the tiles to view the articles.


Sales enablement
Sample A: The Practice Growth Institute / Scheduling Institute
- Product Offering Brochure
- Practice Growth Institute Intro Video
- Discovery Day Landing Page + Explainer Video
Sample B: ZeroEyes
- Sales Presentation Template
- ZeroEyes Overview Brochure
- Security Center 1-Minute Overview Video
- 2-Minute Testimonial Video
Healthcare short-form samples & strategy work
- InTouchB2D Video Script
- IBM Watson Health Interactive Web Experience
- Lead Event Pitch Deck (Brand Messaging Work)
- Med Sales Institute Website Revamp
- Nalgene Lab Wishes Campaign for Thermo Fisher