Ashley HomeStore Blog Content & Strategy


I managed content for Ashley HomeStore’s blog, which included strategizing content topics based on trending topics, SEO research, and analytics. I also acted as the liaison between the social media team (who handled execution) and the copywriting team (who handled creation) for story pitches, blog UX updates, assigning articles, and any other general updates.

Blog Content

Beginners Guide: Top 10 Rookie Decorating No-Nos
This blog was a top performer on Ashley’s Instagram story, with 16k unique impressions within 24 hours and 10k unique impressions on the final “Swipe Up to Read More” slide.

Sofa Design Guide: All Types, Styles and Fabrics Explained

This is one of Ashley’s most successful long-form SEO posts. Here are a few Google search rankings as of September 27, 2018:  #5 for “sofa design guide”, #11 for “types of sofas”, #15 for “sofa style guide”.

Gift Guide for the #Girlboss

In December 2017, this blog ranked within the top 5 most viewed posts every week. It also outperformed every other blog of the gift guide series.

6 Ways to Create the Feeling of Fall When It’s Warm Out

I pitched this idea, along with the idea of creating a branded playlist to accompany this post. I suggested creating an Ashley HomeStore account on Spotify, so we can create seasonal playlists or playlists for themed parties. Since our target audience loves throwing parties and hosting, this additional piece of content would be useful for our readership.

What Does Your Bed Say About You?

12 Essentials to Create the Perfect Guest Room

9 Ways to Use Christmas Lights All Year Round

Karen Alpert Shows Us How to Design a Kid-Friendly Living Space

30 Acts of Kindness in Celebration of World Smile Day

Beautiful Design Tips & Ideas for Small Space Living

Mocktail Recipes So Good, You Won’t Even Miss the Alcohol

Gift Guide for the Design Enthusiast

Creative Master Bedroom Ideas


Blog UX

  1. I worked with the social media team to work on more user-friendly categorization and tagging for blog content. When we started, the blog menu was categorized by room. After analyzing the interests of our target audiences, we decided to categorize by Decor Ideas, Entertaining, Season, and Our Friends (for our increased Influencer Marketing efforts). Later, “Community” was added to highlight Ashley’s social responsibility, and “Quizzes” were added once that social engagement was launched.
  2. I worked with the Creative Copy team to create the name for the Ashley HomeStore blog: xo, Ashley.
  3. When I first joined Ashley HomeStore, I had the idea to create quizzes for greater user interaction across our social media platforms. I helped research WordPress plugins and create a set of quiz content ideas for the eventual launch.
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