Las Vegas Furniture Market Brand Messaging for Ashley HomeStore


Las Vegas Furniture Market 2018

I wrote the copy for Pinterest-code tags set up at Ashley HomeStore trend stations at the Las Vegas Furniture Market showroom. When scanned, the user is brought to an Ashley HomeStore Pinterest board that further explores the trend. 

Creating an overall experience was instrumental in showing potential buyers that Ashley is not only on top of trends in the furniture industry but innovators as well. This experience also allows Ashley to show more in a limited space—the showrooms can only hold so many looks and by linking our displays to online mood boards that can be accessed immediately, we are showcasing many more furniture pieces and inspirational content than ever. 

Las Vegas Market 2017

As a Copywriter for the Creative Services team at Ashley, I received many intermittent requests for marketing copy assets. I was tasked with creating messaging for Ashley Furniture’s youth entrance at the 2017 Las Vegas Furniture Market. To emulate the playful mood, I came up with “Tweet, Play, Love” and “Dreamer, Doer, Friend.”, which can be seen on the digital mockups below.

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