Portfolio Category: Home & Lifestyle

Ashley HomeStore Blog Content & Strategy

Ashley HomeStore Blog Content & Strategy

I managed content for Ashley HomeStore’s blog, which included strategizing content topics based on trending topics, SEO research, and analytics. I also acted as the liaison between the social media ...
Martha Stewart Living Lifestyle Content

Martha Stewart Living Lifestyle Content

I worked with the Associate Digital Content Editor on several lifestyle articles with a focus on creative parties, pets, and trending style news. Here are some examples of stories I ...
Video Scripts for Ashley HomeStore

Video Scripts for Ashley HomeStore

Ashley HomeStore introduced Outlet in 2018. For the grand opening, I collaborated with the video team on a national commercial. The 30-second slot can be found here. I also created ...
Amazon Product Copy for Ashley HomeStore

Amazon Product Copy for Ashley HomeStore

I led the Amazon SEO copy initiative at Ashley Furniture. This involved mastering Amazon A9 search, writing 100+ SEO-rich product descriptions per week, creating an Amazon copy style guide, and ...
eCommerce Product Copy for Ashley HomeStore

eCommerce Product Copy for Ashley HomeStore

  Home Accents Damask Rug Jacquard-woven and designed in beautiful ivory, this rug strikes the perfect balance of drama and refinement. The richly detailed fleurs-de-lis pattern adds a classic finesse ...