As the Communications Manager at SkySwitch, I was charged with creating our PR calendar, writing press releases and pitching media and analysts with stories. During my time at SkySwitch, I’ve written over 20 press releases and frequently secured coverage across a wide array of telecommunications media outlets. Below are a few examples of press releases I’ve written.
Strategic Press Releases Leading Up to Our Annual Conference
Leading up to SkySwitch’s annual user-group conference, I collaborated with many partner companies to write joint press releases, as well as with our internal departments to gather newsworthy updates and announcements that could be released at our event. This is a media recap that highlights the numerous releases written, the media coverage secured, and social media engagement as a result of these releases.
This press release was a great success at breaking SkySwitch into the Tampa news arena. While it’s easier to secure placement in telecom-specific industry publications, it can be more difficult to secure coverage for more general audiences, which was achieved here. An overview of results can be found in this brief recap deck.