In preparation for launching a new line of hair accessories, I planned, coordinated and directed an editorial photoshoot that was later featured in Dark Beauty Magazine.
To highlight the creative and strategic process behind this, I first assessed EmilyRose Couture’s goals as an e-Commerce startup. From there, I searched for a photographer whose portfolio aligned with the story EmilyRose Couture wanted to tell. I collaborated with TJ Drysdale photography in choosing models and fleshing out a concept for our photo shoot. Afterward, I purchased photoshoot wardrobe and worked with a hair and makeup artist for the final looks on the day of the shoot. I was hands-on during the photo shoot process, giving direction on perspective, mood and more.