As a part of our media deal with ChannelVision Magazine, SkySwitch had a ½ page ad space in the Sept/Oct 2019 issue of ChannelVision Magazine, which was distributed to attendees of Channel Partners Expo.
I worked with Erica Vasquez, our team’s Marketing Communications Specialist, and we landed on two big concepts.
- Visual: UCaaSkySwitch.
- The “S” that joins UCaaS and SkySwitch should be a transition/gradient from gray to blue.
- Tagline Options
- Better together.
- UCaaS & SkySwitch, better together.
- Rationale: One of SkySwitch’s unique selling points is being 100% channel loyal. By stating that “UCaaS” is better together with SkySwitch, we are conveying that message. In addition, we communicate that we are an overall better option for reselling UCaaS.
Visual: A UCaaS word cloud with “SkySwitch” in the middle. We will provide the words to be used in the world cloud, which can include (to start): MSPs, resellers, customer success, channel loyal, innovation, cloud communications.
Tagline: The only channel provider you need.
Rationale: We can utilize words that support SkySwitch’s greatest strengths (channel loyal, innovative, customer-centric).
In the end, our team landed on Concept #1. I worked with our design team on a few rounds of comps and approvals for the final execution below.