I led the Amazon SEO copy initiative at Ashley Furniture. I worked with the Channel Marketing Director to learn the ins-and-outs of Amazon SEO (A9) and then wrote Amazon copy (using Helium10) for 100 products each week.
I also trained a new copywriter who joined the team. From there, we developed an organizational system and Amazon Style Guide together, and cross-proofed each other’s work to ensure 100% accuracy. As a result, the Channel Marketing team saw a 20% increase in revenue on their Amazon account due in part to our SEO work.
Amazon A+ Pages
I assisted in creating copy for Ashley HomeStore’s Amazon A+ pages. The product pages below include both product copy I have written and the A+ page I assisted with.